On-page and off-page SEO techniques, keyword research, link building, local SEO, SEO tools and software reviews, and case studies of successful SEO campaigns.
Creating engaging and high-quality content, content promotion strategies, blog writing tips, video marketing, content calendars, and using content to drive traffic.
Best practices for different social media platforms, social media advertising, influencer marketing, social media analytics, engagement strategies, and trends in social media marketing.
Using web analytics tools (like Google Analytics), interpreting data to improve web traffic, A/B testing, conversion rate optimization, tracking key performance indicators (KPIs), and making data-driven marketing decisions.